Leveraging the power of the NASGO Blockchain Technology – through the ShareNode Platform

Here’s an article written in the Medium Authority Magazine: A prestigious online platform that is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry

“We are working on breaking the paradigm that you have to be a ‘solopreneur’ to be successful.” with Dame Doria Cordova and Tyler Gallagher

I worry about the whole idea — which is, unfortunately, as American as apple pie — that you are alone and that there’s such a thing as a “solopreneur.” And the lack of understanding and education about the benefits of the Blockchain technology — how it truly can be utilized for the benefit of many. We are working on breaking the paradigm that you have to be a “solopreneur” to be successful. We’re all in this together.

Below is an interview with Dame Doria Cordova (DC), owner of Excellerated Business Schools® for Entrepreneurs and the Money & You® program — an organization with more than 145,000 participants from more than 85 countries since 1978. They have a particularly strong presence in Asia Pacific region and the Americas. The programs are available in English, Chinese and Japanese and now expanding into Bahasa, Spanish, Tamil, Hindi and other languages. Many of today’s wealth and business leaders have attended Money & You and have transformed the way they teach and run their organizations. Her list of graduates read as a Who’s Who of financial and entrepreneurial educators.


Thank you so much for doing this with us! Can you share with us the story of how you decided to pursue this career path? What lessons can others learn from your story?

I was part of a team that 41 years ago created the entrepreneurial experiential transformational training field — the Financial Literacy field. My mentors Marshall Thurber and Bobbi DePorter, were the co-founders of the work. Currently Bobbi DePorter is an expert in teen education and is the co-founder of the SuperCamp program. Our organization has trained the likes of Tony Robbins, Robert Kiyosaki, Jack Canfield and many others), I personally have had the opportunity to learn alongside leading masters, experts and very successful entrepreneurs.

One of our mentors was Buckminster Fuller (an architect, mathematician, inventor, author of 30 books and a renowned futurist who passed away in 1983), taught us about the positive aspects of technology and how it can impact the world positively.

That training and my experience dating back to 1977, has taught me that good technology can solve world problems. Our programs have always been ahead of the curve. We set up one of the first Apple Computer stores in San Diego in 1981 — even Steven Jobs came down to visit us once!

I had an email address on CompuServe early 1986 — at the time, people didn’t yet know what emails were. Around the same time, we were one of the first organizations to use fax machines in the States. I couldn’t believe people didn’t know what they were… They were widely used Australia!

It was then that I began to see that the bulk of the U.S. population can be a little behind in some of the latest widely used technologies in other countries — though we do have one of the biggest technology centers — Silicon Valley — which is a trendsetter and is now a major hub for technology worldwide.

There are people and countries around the world that have seriously committed themselves to advancing technologies including Malaysia who has built Cyberjaya (City of Cyber) where the government is still inspired to support as many high-tech innovations as possible (including bringing technologies from around the world) to support them in becoming an economically-developed country.

Can you tell me about the most interesting projects you are working on now?

At the top of the list would be to become more educated about Blockchain and use the technology in my business and network to support further collaboration and supportive marketing endeavors with other Social Entrepreneurs and amongst the graduates of our work.

Through the years I have learned to stay ahead of the curve by understanding the teachings of masters like Bucky Fuller (and others) about what trends to keep an eye on… If you understand the progression of humanity — first there was the Agricultural Age, then the Industrial Age (also known as the Industrial Revolution”), the Information Age (also known as the Space Age) — it was only natural that when I started hearing about the Blockchain technology that I would dig in and lead out. At first, like everyone else, when I heard about Crypto Currency — I’d think about Bitcoin — and immediately I thought that I knew what they were talking about — I couldn’t have been more wrong — this, of course, has also been a big block in many entrepreneurs’ and people’s minds.

In our Excellerated educational system, we learn from masters and the “first communication” about a concept, a technology — anything, really — it creates the mold of that specific thing - — so people think they know about it and they don’t — but the initial impression gets stuck. Crypto Currency was introduced through Bitcoin. The biggest Crypto Currency is actually Etherium, but fewer people are aware of it, particularly in the U.S. which is very worrisome.

So our biggest challenge when speaking of the Blockchain technology is for people to understand how to utilize it in growing a business or a non-profit organization. How I got interested in the subject in a broader sense, is when I began to be asked questions by prestigious graduates of my programs and didn’t have a well-informed answer.

Then I ran into NASGO, a new Blockchain platform and ShareNode, a sidechain leveraging the power of the NASGO Blockchain technology. NASGO has developed and launched a very robust Blockchain platform for companies to simply and easily leverage the power of Blockchain. Through sidechains, like ShareNode, companies around the world can simply and affordably tokenize their businesses.

The NASGO Blockchain platform is agnostic and decentralized that powers apps, dApps and sidechains. Two of the most exciting apps on the NASGO Blockchain are VAPR and AMICO, fulfilling the promise of leading-edge marketing tools that maximize global exposure and tokenization for SME/SMB’s.

NASGO has built a Blockchain platform and aligned with applications are so agile that the needs of companies, musicians, artists, and non-profit organizations can be tokenized in minutes. This is the reason NASGO has been called the “GoDaddy® of Blockchain” — what is now being called “Internet 3.0”.

Sharenode is one of the sidechains on the NASGO Blockchain network that I am working with. I chose to work with Sharenode because for companies and others it can be a one-stop shop, creating a Web presence, tokenizing, marketing and teaching companies how to maximize the VAPR, AMICO and other applications on the NASGO Blockchain. Their two-tier Affiliate component is a bonus to those who may want to be compensated for referring their clients/customers/networks to use the Blockchain technology to support their marketing endeavors. This is really a perfect storm, especially for SME/SMB’s that are not technically savvy but want to leverage the power of Blockchain and the cost-effective marketing of tokenization.

I have some colleagues who are very progressive and are conducting events like the Summit for Women in Blockchain. But these are rare. Most people hear about Blockchain related to some scandal or something they see in the news. Some of my most successful entrepreneurial friends have no idea what Blockchain is, which has made it an important and natural step for me to add this subject in my curriculum in the Global Excellerated Business Schools. In my school, there are three areas of focus that I initiated about five years ago to create a new paradigm for entrepreneurial education: New Technologies, Renewables and Contribution.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?

I have dozens and I would specifically want to acknowledge Buckminster Fuller — of all the masters that I have learned from, his teachings have impacted me the most. We constantly share a question that he posed to us“How do we make the world work for 100% of humanity, through spontaneous cooperation, in the shortest possible time, without any ecological offense or the disadvantage of anyone?” When entrepreneurs / business people create products / services that answers that question, we move into the road of success for everyone…

What are the 5 things that most excite you about Blockchain and Crypto? Why?

The architecture of the Blockchain is interconnectedness. It’s transparent. You have to cooperate as you participate with others. So by its very architecture it is designed to scale — to inherently motivate — and to require us to be our best — to do our best.

What worries you about Blockchain and Crypto? Why?

I worry about the whole idea — which is, unfortunately, as American as apple pie — that you are alone and that there’s such a thing as a “solopreneur.” And the lack of understanding and education about the benefits of the Blockchain technology — how it truly can be utilized for the benefit of many. We are working on breaking the paradigm that you have to be a “solopreneur” to be successful. We’re all in this together.

How have you used your success to bring goodness to the world? Can you share a story?

I have used my trainings to “churn-out social entrepreneurs” who answer Dr. Fuller’s question. For instance, a group of our graduates had a direct impact on the Singaporean educational system ­­ — one of the best in the world. I’m inspired by my many graduates. I’m grateful to have expanded the field of transformational, entrepreneurial, experiential trainings together with my mentors who put that industry on the map. This would include my partnership (back in the mid-80’s — 90’s) with Robert Kiyosaki, the co-author of Rich Dad Poor Dad book series who shared the teachings offered in our programs. There are a number of foundations including The Lighthouse Foundation and The Reach Foundation in Australia that has been inspired by our work — and I am happy to say, the fact that we have influenced many of today’s leading wealth experts and mentors that took our teachings into their organizations and teachings and have influenced millions.

As you know there are not that many women in your industry. Can you share 3 things that you would you advise other women in the Blockchain space to thrive?

Yes! I would advise them to keep up with the latest technology. Find an organization that truly understands leverage and how to create true wealth. And never give up your woman’s intuition, your ability, your gifts — they are highly needed in the world!

Can you advise what is needed to engage more women into the Blockchain industry?

We need to approach more women and be patient with them as they go through the process of educating themselves. I had to be educated as well. We need to keep at it. Be persistent. Women have to work harder than men. There is no country on the planet that has equality between women and men. I am an advocate for women to create a fulfilling, successful and prosperous life even if they don’t have the same rights men have… and the world is changing as we speak…

What is your favorite “Life Lesson Quote”? Can you share a story of how that had relevance to your own life?

One of my quotes is “It’s Impossible To Be Wealthy Without Being of Service…”

Let me explain… I started life with tremendous loss. My first love died when I was 18, one month before we were to be married. I miscarried our baby four months after he died. I had another miscarriage two years later, and I lost 14 friends within 3 years. I had a very tough start in life. That put money in a very clear perspective — it does not solve all problems. I also had an enlightenment experience when I was 26 years old… Without knowing what I was doing, I started searching for my life purpose and after watching Bucky Fuller for the first time (at 27 years old) I began to live a purpose-driven life.

When you commit your life to the betterment of humanity — a life of service — you learn that you can also have a profitable business environment — and the ripple effects create the wealth for many. There’s a difference between being rich and being wealthy. Wealth is sufficiency. From that space you can create riches and wealth.

Create a business model — an economic engine that can support a business that adds value to many. The Blockchain technology can be a great vehicle for anyone (especially women) to support any endeavor. My model is to license my intellectual property. I created systems around that IP and this has allowed me to be financially independent that support me to live a life service. These two things can become one…

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

We have initiated a movement called Women, Cash and Divine Matters. It is sitting there ready for me to give it more fuel. A key component of this work will be a global, multicultural Web site/mobile site where women can connect and support one another, receive mentorship and coaching, inspiration, and practical business-oriented education. The business education component will incorporate the specific issues and needs of businesswomen worldwide at all stages of their careers, as employees or entrepreneurs. Sadly, most women in the world do not currently have access to this kind of education that can empower them to move to financial levels to support themselves and their loved ones as well as giving them the motivation, ability and drive to join forces to eradicate hunger, poverty, violence against women and children and other types of suffering. The work will begin in English, then Chinese, expanding into the Hispanic, Middle-Eastern, European and African markets in alignment with sister organizations — and, of course, the Blockchain technology will make it easier to expand the work!

How can our readers follow you on Social Media?

Go to my Web site, http://www.DCCordova.com You can also find me at http://www.Facebook.com/DCCordova and http://www.Facebook.com/MoneyandYou

I have more than 100,000 followers in various Social Media sites so it’s easy to find me… Also, if you Google me, there’s wonderful free education through the countless Podcasts / Webinars / Online courses that I have been so blessed to be asked to participate in. Keep educating yourselves!

This was very inspiring. Thank you so much for joining us!

Read more

5 Steps for Taking Your Product to the Internet

Sell online - to market

5 Steps For Taking Your Product To The Internet

Getting your product on the market requires exceptional product knowledge, creativity, imagination, persistence and energy.

Here are five steps that can be implemented with low, or no cost. Now, in some cases, your “product” may be you! Are you a professional speaker? Success coach? Entertainer? …

Take these steps and get your product on the market in record time.

1. Create a Marketing Plan

An excellent marketing plan is essential and serves as the blueprint for your business success. Begin by confirming that there is in fact … a market for your product. Many overlook this and end up making one of the most expensive mistakes of their lives. If there is a market for your product, get the most recent market synopsis for your business. Do your research online and at your local library or bookstore. There is a plethora of information and literature available to help you succeed. Speak to individuals who operate businesses like yours.

Next, do your homework. Write down your specific goals, objectives, and desired outcome for your business. After you’ve done this, you’re ready to create your marketing plan. Be sure to include your:

  • Product description
  • Target market
  • Customer demographics
  • Competition
  • Promotion
  • Advertising
  • Profit percentage
  • Product Guarantee
  • Product/liability Insurance
  • Budget

2. Set a Launch Date

What is the exact date your product goes on a shelf, in a rack, in front of an audience, or online? Write it down. Your launch date not only gives you something to aim at, it helps keep you accountable. Your Launch Date is considered your debut, or grand opening. It is the day your customers line up throughout cyberspace — or around the block — to be the first in line to buy your product.

The launch date is typically set far enough ahead for a full-steam ahead marketing effort. Setting a launch date six months in advance is the minimum. I would suggest for a strong marketing campaign. Anything less would compromise your efforts and results. Six or more months out increases the likelihood for great previews, reviews, blurbs and other publicity mediums. And be sure to arrange radio phone interviews and personal appearances with radio and television stations.

3. Work With a Business Coach or Small Group

Everyone can benefit from the guidance and support while putting their product on market. A business coach or a business support group can help you reach your destination. You can’t help but benefit from the shared experience and knowledge of others. These resources can also help you hold yourself accountable or reaching your daily goals and objectives. The primary goals include helping you grow — and stay — in business. You can meet once a week, once a month, or even once a quarter. It’s up to you.

4. Take Action Every Day

This tactic requires discipline and is one you cannot afford to overlook. You must do something everyday which moves you closer to putting your product on the market. Be sure you are advertising and utilizing both online and offline resources to do so. Go out and network and establish business relationships in your community. Join your chamber of commerce. Approach your niche market everyday with the intent to advance. Be creative, daring and tenacious. Pick up the phone and tell the people about you and how your product can change their lives for the better.

5. Sell, Sell, Sell!

Sell, sell, sell. But not without a specific strategy. Depending on your product and respective marketing plan, you may want to focus selling to individuals first, then small businesses. As you reach your goals, you are more than likely to open up to retail or wholesale. Business-to-business selling is fundamental in the success of many products. Illustrate the low cost and benefits of your product. Break down the price to its smallest increment and make the benefit clear. For example, “Enjoy delicious, high quality, coffee delivered to your home for less than 80 cents a day.”

Get the picture?

If you would like a crash course on marketing your products or services on the internet, please attend Mick Moore’s Quick Start Internet Boot Camp August 15th at the Holiday Inn Bay Side in San Diego. Visit

http://www.QuickStartInternetBootCamp.com

They have excellent Internet Marketing tips & tricks packed into a one day Internet information overload workshop.

Dedicated To Your Success,

Mick Moore
“The Internet Entrepreneur”

http://www.QuickStartExpert.com

619.226.2877

Creative Commons License photo credit: Helena Liu

Why Some (Sales) People Think LinkedIn Doesn’t Work

Fortune: New Possibilities

Why Some (Sales) People Think LinkedIn Doesn’t Work For Them

LinkedIn is a very powerful tool that can support us when we want to get in touch with potential customers – from all around the world.

However many salespeople tell us LinkedIn doesn’t work for them. In this article we talk about the three most common misconceptions.

      1. Though crafting a good Profile helps people find you based on your expertise, products or services (via Linkedin or via Google or other search engines), this is not where the power of LinkedIn resides.
      2. LinkedIn is a very powerful tool for salespeople who are proactive and don’t wait till someone contacts them.

“I have made a Profile, now potential customers will contact me one after the other.”

  1. “I have sent some potential customers an Invitation. However they don’t accept the Invitation or don’t respond to my messages to buy my products or services.”
    1. LinkedIn is a NETWORK tool and not a SALES tool. LinkedIn helps to build relationships with people. If you use it like a “cold-calling machine,” the reaction of people will be the same as with a “cold-call”: no reaction or even rejection. Not only is this not effective and not very efficient, there is also another danger: LinkedIn has tools available to indicate you are a spammer. If you get too many of these “flags”, your chances of fostering a connection and building rapport with others will be greatly reduced!
    2. It’s About the Relationships! The golden rule of Bob Burg always applies: “All things being equal people do business with and refer business to people they know, like and trust.” LinkedIn offers you the opportunity to increase these 3 factors if done in the right way. Crafting a good Profile, helping others in Discussions and Answers and not pushing your products or services you already helps a lot, just like in “real life”.
  2. I use the “Get Introduced To” function to get me referred by my network to potential customers.
    1. Though this approach might get you some results, it is not always the best option… and your own network doesn’t always forward your messages and the prospect doesn’t always reply (or read unknown senders’ messages, for that matter!). There might be several reasons for that, but the reasons most people don’t think of are: your contact doesn’t know the prospect well enough, your contact doesn’t know you well enough or your contact thinks that your message is too pushy.
    2. Instead use LinkedIn as a research database to discover the relationships between people and then proceed outside of LinkedIn. Call your contact and explain him the situation. If he responds positively, ask him to write an email to introduce you and the prospect to each other. In this way your prospect receives the message from someone he already knows and trusts. If you use LinkedIn, you are the one who takes the initiative, which is much less powerful.

About the Author

Jan Vermeiren is the founder of Networking Coach. Following on the best seller success of his first book “Let’s Connect!” , in his second book “How to REALLY use LinkedIn” he reveals even more the dynamics of networking and tools that anybody can immediately apply.

Together with his team at Networking Coach, Jan gives presentations and training courses in the field of networking and referrals. Customers are large organisations like Deloitte, Dupont, IBM, ING, SAP, Sun Microsystems and Vlerick Leuven Gent Management School , as well as small companies and freelancers.

Get your free light version of “How to REALLY use LinkedIn” at: http://www.how-to-really-use-linkedin.com

Creative Commons License photo credit: zzzack

The Importance of Business Rules

Importance of Business Rules

The Importance of Business Rules

The Importance of Business Rules
by Behnam Ataee, CIO
Dream Warrior Design Group

Regulation is much more than consideration for laws of the land. It involves fine tuning and understanding the business and communication rules behind your E-Commerce startup. These rules are both formal and informal.

For instance, in the late 1980’s, I headed a team of designers and programmers in the creation of a concise, functional and user-friendly data management system.

Our client was a major corporate entity in its field of operation and they desperately needed to upgrade their data management process. We worked on the project for over eighteen (18) months.

By the time it was finished, I felt like a proud father. The outcome was everything promised and more. Subsequently, our code sat on the shelf for the better part of three years until it was ultimately implemented.

Unfortunately, what I had failed to realize were the facts facing me squarely in the face. The Corporate Culture (Organizational Behavior – Cultural Rules as a subset of Business Rules) of the end users did not approve of or want any change. Furthermore, this industry’s legal climate required testing measures far beyond anything that may be considered reasonable in any other business arena.

Most of these issues could have been accommodated within the information design process. For example, we could have (and on hindsight should have) created a user interface that would have been identical to the previous software they were so used to using. Our attempt at enhancing the usability had backfired.

While we asked for user input, we failed to involve those with “informal power” within this large organization or allowed them to test and provide feedback at intermediate points. Rather, the managers performed this function. Additionally, we could have (albeit with great difficulty) brought in State Officials to the process of development by providing constant updates and feedback.

This, as I learned subsequently, tends to increase the time of development by a small factor but decreases the approval process significantly. Ultimately, the project earned regulatory approval and was implemented statewide. Although over fifteen years old, the software is still in use today by one of the largest insurance companies in the United States.

As you can see, understanding the Environment (Regulations/Business Rules) is of paramount importance.

To create concise Business Rules for your E-Commerce, the first step is to ensure a clear understanding of your organization and the response to technology. Analyze the work habits of your company, this will tell you what level of automation you will need for your Web site. Next is your technical understanding, which will provide you with a measure of how much work should be outsourced or training considered. Then you must consider the financial rules you live by. Is your company experiencing Cash Flow issues? If so, you will want to consider when choosing your financial alternatives (i.e. having a viable E-Commerce site so that the funds are deposited into your account directly).

Another consideration is your privacy rules. Many privacy rules reflect a set of “fair information practices” first drafted in the 1970s.

Although formulations vary, basic components are:

• Notifying the person (a.k.a. “data subject”) that data is being collected.

• Giving the data subject choices about what is collected and how it may be used.

• Limiting what is collected, how it may be used and how long it is retained to what’s needed
for the original purpose.

• Ensuring the data is accurate, which includes allowing the data subject to review the data
and make corrections.

• Providing reasonable security from unauthorized access or modifications and ability to
verify compliance through audit trails.

In order to combat SPAM (Junk Mail) on the Internet, please feel free to contact us at Dream Warrior Design Group to learn more.
When thinking of the regulation dimension of your E-Commerce, I strongly recommend that you

• Outline all important business practices particular to your sector that you wish to have implemented for customer dealings.

Think of your own organization and its strengths and weaknesses. What is necessary
within the E-Commerce system and your organization to create synergy between the
E-Commerce system and your company’s culture.

• Find out about all relevant legal issues that may affect your business practice on and off
the Internet and ensure that the programmers implement these rules within your E-Commerce system.

• Assign someone to continually keep track of the laws and regulations with regard to your industry and Internet. This person will have to be able to create effective and understandable documentation from which the programmers can modify the E-Commerce system.

• Adhere to and display the privacy rules within your Web site. You must also understand the consequences of your choices.
For example, if your Site clearly states that you will resell people’s information for profit, expect a lot less people to sign up for anything you have to offer.
Regulations (Example Company)

• Only Products that are drop-shipped by vendor are resold

• Vendors are paid weekly

• Immediate payment by customer

• All of our inventory should go through a fulfillment house

• A webmaster should be assigned to handle the site

• An accountant should be assigned to verify and certify payments to vendors

• Customer information is strictly private and for internal use

As you develop proper regulation, you must also pay attention to other dimensions of your developing E-Commerce business.
In order to do so, you must be able to define your company, your product or service, advantages and shortcomings of your offerings and most importantly your audience and target client.

There is a specific set of questions to address. Many of these questions will integrate with the answers you have already provided with regard to regulation.

Go back and look at your business, privacy and financial rules once you have answered the following set of questions:
Purpose Questionnaire:

• What are you offering?

• Who needs it? (target client)

• Who else is selling it?

• How are they selling it?

• Why your product/service and not your competitor’s?

• How would a customer feel while making a purchase?

• How would the customer feel after they have bought it?

• Who would the customer turn to after they have purchased your product?
Purpose Questionnaire (Example Company)

• We sell online pay per use videos, music, games and short animations.

• Our target audience is between the ages of 13 and 30.

• Our largest competitor is Apple Corporation (in music arena).

• The competition uses three sales models: pay per play/pay per volume/membership.

• We are much less expensive in all three areas and we provide more comprehensive content.

• Customer should be able to make the purchase with ease and without unnecessary page changes.

• We provide customers with the means to make the purchase part of their permanent collection
for a nominal fee, and the combination of two fees is still less than the competition for those
who purchase more than 30 songs.

• The customer is assisted in all stages so they can choose, find and download exactly what they seek.

• We have an outsourced customer service center which will be there to assist the consumer
with all their questions regarding download.

Now that the purpose questionnaire has been answered, let us see how the rules might change.
Regulations Modified (Example Company)

• Only Products that are drop-shipped by vendor are resold.

• Vendors are paid weekly.

• Immediate payment by customer.

• Implementation of a membership model is essential thus we will need a membership section
and discounted pricing for members.

• An In-House Customer Service Representative is necessary to handle membership issues.

• All of our inventory should go through a fulfillment house.

• A webmaster should be assigned to handle the site.

• An accountant should be assigned to verify and certify payments to vendors.

• Customer information is strictly private and for internal use.

As you can see, your purpose has a direct effect on the business rules.
Please feel free to contact us with any questions or comments

Dream Warrior Design Group
Telephone: 818.610.3316
7131 Darby Ave Suite 203
Fax: 818.475.5144
Reseda, CA 91335 http://www.dreamwarrior.com

Copyright Dream Warrior Design Group, Inc. 1993 – 2009
Creative Commons License photo credit: ArtemFinland

The Steps To Succeed With Your Website

E-Commerce

The Steps To Succeed With Your Website

By Behnam “Nami” Ataee

Rules Rule

Whether you know it or not, whether or not you wish to admit it, or verbalize it; you operate by business rules. Most times, these rules are so embedded into the business process that most people do not notice them. But they are always there.

It is your primary responsibility to create a written list of these rules and make sure that your team of designers knows what these are and follows them. How your site is designed and programmed is directly impacted by your business rules.

Some examples are:

• Your Privacy Policy
• Your Return Policy
• Credit Card Processing Procedures
• Your Sales and Marketing Approach

Perception is e-Reality

Your Web site is your e-Reality. Users of Internet and World Wide Web know you by your Web presence. Your perception is based solely on the quality of the site. In order to have your e-Reality create an optimum perception, you should consider these key factors:

Menu Design

Your information design is primarily reflected in your menus. Give your customers what they want as quickly as possible. Make sure you don’t force them to click more than three times to get where they want to go (or to what they want to buy).

Color

Design with dramatic colors. You can make compelling choices for setting a mood and still ensure that there is as much contrast as possible, otherwise the reader will develop vision fatigue. You do not want to irritate or tire your visitors in any way.

Colors change appearance on different monitors and different platforms, so what looks cool and calm on one monitor may be bright and glaring on another. Especially if your designer is using a PC to design your site, remember that most often (if monitor is not calibrated to print color) windows based software will display everything 10 to 20% darker and 5 to 10% more saturated than it really is so it is important to view your color designs on different computers before saying ok.

Remember: KEEP IT SIMPLE!!

Graphics

Flashy and bold graphics can be a real eye-catcher, but you should avoid large flash graphics as much as possible. You don’t want too much of a good thing. Again, they tend to tire visitor’s eyes or create a distraction from your message.

Layout

Remember, the first thing that a customer sees matters most. It is ABSOLUTELY ESSENTIAL that all important elements you wish to communicate show up in the first screen. Do NOT force your customer to scroll down to get to where they want to go. It is also highly recommended to make sure that the customer does not have to scroll more than a single page length.

Precision systems

Precision is not a word that is often used when your original site concepts are considered. Most people seek to use the traditional solutions for site initiation and propagation. They put up a shopping cart and get down to the business of promoting the site.

Understanding the Viability of your site (how well will it responds to traffic and future expansion plans) is as important as anything you can do for your e-business.

Make sure that your site is modular and the design of the modules and the site are based on precise mathematical models that can optimize your revenue streams and optimize your site for maximum numbers of revenue streams.

To find out more about our patented mathematical models for flow optimization, contact us at Dream Warrior Design Group.

Words to Key Into

• Write up every possible word someone might type into a search engine. Imagine you are new to the subject, not knowing the main words that apply and consider what would be entered.

• Do keyword research. Find out how many people search for every single one of the words you came up with every single day. Choose the ones you want to focus on in your content and keyword placement on your webpage.

• Look over your competitors keywords.

• Repeat steps 1-2 on every page of your website.

Promote for Growth

• Next you will need other websites linking TO you. You should do some research! Sit down and map out all the various ways customers get to you. Brainstorm every possible topic that may relate to your topic without competing. From here, you can define where you want these links to come from.

• Contact the owner of the site and offer to include their link on your site in exchange for putting your link on their site. You could even make your offer more inviting by having an affiliate link from their site to yours so they make a commission on sales that may come as a result of their link referral. Make sure your designer is using proper link management techniques. Often, if the links are not properly managed, the two links (from you to them and vice versa) may cancel each other.

• Another way to get links back to your site is by writing articles and submitting them to article submission sites. This approach could have a viral effect since your article would be available for posting content on other websites too.

• When you post in forums, be sure to include a signature line that includes your link to be displayed after your post. By having your link in the signature line, you receive yet another link back to your site.

• Create your own blog. In your blog, include your website link. You can also include your autoresponder subscribe form here as well.

• While we are on the subject of blogs, as long as you are going to have people visit there, follow all the same rules for search engine visibility there. Use targeted keywords in writing your content. Be sure you have placed your keyword strategically on the page. Link from your website to your blog and vice versa.

• Find blogs that interest you in any topic and post relevant comments to those blogs. Always include your signature line with your URL so any time you communicate online, your website URL is included.

Trackers find the Prize

Ensure that your ISP has powerful statistical analysis tools for your site. You should employ analytical sites as much as possible. There are many such sites for further analysis of strengths and defects of various sites, please email us for information (cservice@dreamwarrior.com).

Intelligence and surveillance

Keeping track of what your customers and competitors are doing. Understanding their viewing trends is essential. Market intelligence can be the difference between leadership and being a follower in any given market segment.

Super-leveraging

Beyond leveraging your customer base as a source of referrals and using your promotional materials as a source for new customers, there is super-leveraging.

Super-leveraging describes the process of using your potential customers’ gateway interactions to make them a customer. For example, you can exchange your customer list with other businesses that can use you as a gateway.

To learn more about the process of recognizing and methods for using gateway interactions please feel free to come and visit us at Dream Warrior Design Group’s Web site.

Dream Warrior Group
Telephone: 818.610.3316
7131 Darby Avenue #203
Reseda CA, 91335
http://www.dreamwarrior.com

Copyright Dream Warrior Group, Inc. 1993 – 2008
Creative Commons License photo credit: Fosforix

Guide to Purchasing a Content Management System (CMS)

content management system money

by Behnam Ataee, CIO Dream Warrior Design Group.

Every business aims to increase profit and expand its market share. The savvy business person makes sure the tools they use today can accommodate these goals for their tomorrow. When dealing with websites, one of the most basic of these tools is a Content Management System or CMS.

As with every other business decision, this purchase requires thought and a basic understanding of some fundamental facts. You must understand the various breeds and their viability. After all, there are plenty of CMS systems ranging from absolutely free to upwards of $100,000.

Even if you consider the most expensive product, CMS use is expanding and based on ROI studies is beneficial financially to the companies that use them.

CMS Breeds


First, you must consider the needs of your company. Is your company handling an informational site? Do you need to have your newsletter process automated? How often do you release PR pieces? Do you have a Calendar of Events? Does the structure of your site change on a regular basis? Do you wish to display more than content, i.e. Products? Guest Books? Forms? Server Management?

These questions and many more need to be answered before you decide on the CMS you wish to use.

All CMS’ are not created equal

There are a variety of programming languages available and there is a CMS written in every single one of those languages. Your options fall into three categories WinASP, LAMP, and High-end languages.

Some may wonder why Cold Fusion has not been mentioned among the options. Since Macromedia was purchased by Adobe, there has been a general lack of enthusiasm for further development of the platform. Most programmers have migrated out of the arena. Additionally, for the same results as you may get with ASP or PHP you would end up paying 50 to 100 percent more

. If you wish to utilize a windows based server the natural choice for programming language would be “ASP.net”.

The advantages to this method are high availability of servers and an abundance of programmers who can work in ASP. The drawbacks are first and foremost the windows environment itself and the vagaries including security issues, slow performance, and high cost of replication as your environment grows.

We recommend, for your own sake, you do not attempt any data intensive or highly sensitive processes to the WinASP solution set.

If you choose the UNIX environment, you have already guaranteed better security and performance. In the UNIX world there are two camps, the LAMP (Linux, Apache, MySQL, PHP) crowd and the High-End Language (UNIX, Apache, Java or C++) crowd.

Each solution has its appropriate place, but the ROI of the LAMP environment for small to moderately large companies is superior. Unless you are undertaking an immensely large scale project, you should consider the LAMP based solutions.

The High-End Language solution sets are more efficient for handling the very large scale environments, but the cost of development and maintenance puts them on the top of the price sheet.

Strategic Thinking

To ensure your continued happiness with your CMS choice, you have to plan out your present and future expectations. Usually, a well-written CMS will accommodate you over time.

A top notch CMS in any programming language will have the following characteristics:

• Accessible: It has to be user friendly and accessible to your least technical user.

• Modular: It has to be highly modular, so that when you need a new module (i.e. Catalog) it can be added easily and quickly.

• Extensible: It has to be able to extend beyond its original purpose with l little or no change (i.e. addition of various types of material, or various modules should not effect the original performance).

• Viable: Viability of any software is predicated by its structure. You have to look under the hood and see the Administrative side of things to determine the quality of the structure. This does not refer to the looks or placement of menus, but rather, to how well can it merge with your other solutions for today and tomorrow.

Bottom Line

So, a CMS has to pass six hurdles before it can become your application of choice. First, the Platform, then Cost of purchase and maintenance (ROI Analysis), and finally how Accessible, Modular, Extensible, and Viable it is for your purpose.
Creative Commons License photo credit: Mr. T in DC