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5 Steps for Taking Your Product to the Internet

Sell online - to market

5 Steps For Taking Your Product To The Internet

Getting your product on the market requires exceptional product knowledge, creativity, imagination, persistence and energy.

Here are five steps that can be implemented with low, or no cost. Now, in some cases, your “product” may be you! Are you a professional speaker? Success coach? Entertainer? …

Take these steps and get your product on the market in record time.

1. Create a Marketing Plan

An excellent marketing plan is essential and serves as the blueprint for your business success. Begin by confirming that there is in fact … a market for your product. Many overlook this and end up making one of the most expensive mistakes of their lives. If there is a market for your product, get the most recent market synopsis for your business. Do your research online and at your local library or bookstore. There is a plethora of information and literature available to help you succeed. Speak to individuals who operate businesses like yours.

Next, do your homework. Write down your specific goals, objectives, and desired outcome for your business. After you’ve done this, you’re ready to create your marketing plan. Be sure to include your:

  • Product description
  • Target market
  • Customer demographics
  • Competition
  • Promotion
  • Advertising
  • Profit percentage
  • Product Guarantee
  • Product/liability Insurance
  • Budget

2. Set a Launch Date

What is the exact date your product goes on a shelf, in a rack, in front of an audience, or online? Write it down. Your launch date not only gives you something to aim at, it helps keep you accountable. Your Launch Date is considered your debut, or grand opening. It is the day your customers line up throughout cyberspace — or around the block — to be the first in line to buy your product.

The launch date is typically set far enough ahead for a full-steam ahead marketing effort. Setting a launch date six months in advance is the minimum. I would suggest for a strong marketing campaign. Anything less would compromise your efforts and results. Six or more months out increases the likelihood for great previews, reviews, blurbs and other publicity mediums. And be sure to arrange radio phone interviews and personal appearances with radio and television stations.

3. Work With a Business Coach or Small Group

Everyone can benefit from the guidance and support while putting their product on market. A business coach or a business support group can help you reach your destination. You can’t help but benefit from the shared experience and knowledge of others. These resources can also help you hold yourself accountable or reaching your daily goals and objectives. The primary goals include helping you grow — and stay — in business. You can meet once a week, once a month, or even once a quarter. It’s up to you.

4. Take Action Every Day

This tactic requires discipline and is one you cannot afford to overlook. You must do something everyday which moves you closer to putting your product on the market. Be sure you are advertising and utilizing both online and offline resources to do so. Go out and network and establish business relationships in your community. Join your chamber of commerce. Approach your niche market everyday with the intent to advance. Be creative, daring and tenacious. Pick up the phone and tell the people about you and how your product can change their lives for the better.

5. Sell, Sell, Sell!

Sell, sell, sell. But not without a specific strategy. Depending on your product and respective marketing plan, you may want to focus selling to individuals first, then small businesses. As you reach your goals, you are more than likely to open up to retail or wholesale. Business-to-business selling is fundamental in the success of many products. Illustrate the low cost and benefits of your product. Break down the price to its smallest increment and make the benefit clear. For example, “Enjoy delicious, high quality, coffee delivered to your home for less than 80 cents a day.”

Get the picture?

If you would like a crash course on marketing your products or services on the internet, please attend Mick Moore’s Quick Start Internet Boot Camp August 15th at the Holiday Inn Bay Side in San Diego. Visit

http://www.QuickStartInternetBootCamp.com

They have excellent Internet Marketing tips & tricks packed into a one day Internet information overload workshop.

Dedicated To Your Success,

Mick Moore
“The Internet Entrepreneur”

http://www.QuickStartExpert.com

619.226.2877

Creative Commons License photo credit: Helena Liu

Money & You® Radio

Welcome to Money & You® Radio!

 

Guest: Jack Canfield

Show Title:

The Success Principles

Canfield ListenAs the driving force behind the development and delivery of over 100 million books sold through the Chicken Soup for the Soul® franchise, Jack Canfield is uniquely qualified to talk about success. Affectionately known as “America’s #1 Success Coach”, Jack has studied and reported on what makes successful people different. He’s personally taught millions of individuals his unique and modernized formulas for success and has packaged them in his latest book The Success Principles: How to Get From Where You Are to Where You Want to Be.DC interviews Jack Canfield regarding The Success Principles

 

Guest:Sharon Lechter

Show Title:

Rich Dad/Poor Dad

Lechter ListenSharon Lechter has built million-dollar businesses that have had a tremendous positive impact in the way that children, teens and adults are being educated and guided to success. She was the co-author and the organizational driving force behind the Rich Dad/Poor Dad Series. In this episode she will share her real-life experiences in building businesses, working with teams, having business and personal success. She will also share tips on how to empower children and young people — how to successfully communicate with them. Sharon’s generosity of spirit – and knowledge – will give the listeners tools that can be used immediately to accomplish results both in business and in personal relationships.

 

Guest: Bobbi DePorter

Show Title:

Quantum Learning Network

Porter ListenBobbi DePorter is the President of the Quantum Learning Network, which has presented teen programs since 1982, She and her partners were THE pioneers of left and right brain teaching techniques in business programs in the ‘70’s; and were the original creators of the Money and You Program, plus, the Excellerated Business School for Entrepreneurs. She applied these techniques and principles to teen education and her global organization has set the standard for excellence in this system of breakthrough education. She is a very successful entrepreneur not only in the education field but earlier in Real Estate. In this episode she will share with the listeners: Keys to Personal/Business Success and Financial Freedom. Plus, communication skills to create better relationships. And cover the 7 Biggest Teen Problems and How To Turn Them into Strengths. You will have an opportunity to download an 18-page handout on this subject; plus the 4-Part Apology; and other great materials. Tune in for a great show with another magnificent Social Entrepreneur who is making a huge contribution globally.

 

Guest: Lynne Twist

Show Title:

The Soul of Money

Twist ListenLynne Twist — global activist, fundraiser, consultant and author — has devoted her life to bringing forth an environmentally sustainable, socially just, and spiritually fulfilled human presence on earth. Her work has taken her around the world, where she has developed a keen understanding of the relationship of people to money: the psychology of scarcity and sufficiency. She shares compelling stories and insights from those experiences in her book, The Soul of Money.

 

Guest: Charlie Gay

Show Title:

Humanity Unites Brilliance

Charlie Gay ListenDC Cordova interviews Charlie Gay, the visionary and founder of Humanity Unites Brilliance (HUB), who shares why it is possible to serve a humanitarian purpose and empower people to fulfill their personal desires while generating greater prosperity. His mission is to change the world. . . from scarcity to abundance

 

Guest: Eric Lofholm

Show Title:

Master Sales Trainer

Eric ListenEric Lofholm is a Master Sales Trainer who has trained tens of thousands of sales professionals nationwide. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to serve the needs of sales professionals worldwide.Eric has been trained by the top trainers of his time including: Anthony Robbins and Dr. Donald Moine Ph. D. and countless others. Many of America’s top companies hire Eric regularly to train, motivate, and inspire their sales teams. His clients have added millions of dollars in sales to their record after attending Eric’s energetic and groundbreaking seminars.

 

Guest: Dr. Serge Gravelle

Show Title:

Money Technology Enterprises

Serge ListenDr. Gravelle is President/CEO of Money Technology Enterprises and an author. His expertise extends into personal finance, money, economics, sophisticated investment strategies. He has led successful companies providing services to the television infomercial industry. In addition to being a leading technology pioneer, Serge is a former Olympic athlete.In this episode, Serge will share with the listeners: New ways to think about money and personal finances, including success strategies for our current economy. Serge illustrates through real world examples how the business success model has helped people he personally knows to become successful entrepreneurs.

 

Guest: Esperanza Universal

Show Title:

Master Spiritual Teacher

Esperanza ListenEsperanza practiced as an attorney for many years. She served as an Assistant City Attorney and was in private practice. She also graduated with a degree in Psychology. She also has a degree in metaphysics. Her specialty was land law, business, and labor law. Her interest was to become the first Hispanic congresswoman. She retired from law and began to focus on universal truths. She is now a Spiritual Teacher and Metaphysical Minister. Esperanza’s unique methodology of working with individual to clear their blocks to creating more love, joy, peace, abundance and freedom in their lives has had a tremendous impact in many people’s lives. In today’s episode, she will be sharing some great tips and information on why people stop themselves from being as successful as they wish to be. She will also cover the subject of How To Work With Difficult People. You can also receive a free report to support you in understanding these principles better. Come and join us so that you may better understand yourself – and others!

 

Guest: Dr. Jannie Tay

Show Title:

Entrepreneurship with Heart

Tay ListenDato’ Dr. Jannie Tay is Vice Chairman (Executive) of The Hour Glass Limited, a company which trades over half a billion dollars a year.Her professional achievements are extensive in the business, social and government sectors. She was named as one of the 50 Leading Women Entrepreneurs of the World in 1997. She is tireless worker for charitable causes and the Arts. She is a true Social Entrepreneur.

When she attended M&Y in 1992, she confirmed that many of the tools and principles she had been using to build her empire were taught in the program. In this show, she will share distinctions that has made her one of the world’s top entrepreneurs with heart.

 

Guest: Jim Piccolo

Show Title:

Entrepreneurship in Real Estate

Piccola ListenJim Piccolo is the President and Chief Executive Officer of Nouveau Riche.In the last few years he has created and acquired over 40 different companies in which he retains a significant ownership position. He is acknowledged by many national publications for his work as one of the most recognized visionaries, innovators, and philanthropists of his time, and is a recognized global speaker on entrepreneurship and business.

In 2007, Jim created a charitable foundation, which supports many children’s charities, including Starlight Foundation™, Help4Kidz, The Rock, and Judi’s House.

Listen in to this powerful interview with an entrepreneur who is making a big difference in the financial life of of many people around the world.

 

Guest: Susan Barton

Show Title:

Building a Successful Social Entrepreneurial Organization

Barton ListenSusan Barton is the founder of Lighthouse Foundation, one of Australia’s finest examples of social entrepreneurship. Their mission is: “Protecting children is everyone’s business”. Her story is moving and inspirational – and her business savvy has allowed her to create a sustainable non-profit venture. Susan has used for the past 23 years the principles taught in the Money & You and Business School in building her organization. In this episode she will share how to build a non-profit foundation (or any business) using proven business tools and personal growth principles while making a contribution.

 

Guest:Alex Mandossian

Show Title:

Electronic Marketing

Mandossian ListenSince 1991, Alex Mandossian has generated over $233 million in sales and profits for his clients and partners via “electronic marketing”.Alex has personally consulted Dale Carnegie Training, NYU, 1ShoppingCart Corp., Mutuals.com and many others.

He has hosted teleseminars with many of the world’s top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, Harv Eker and many others.

He is the CEO of Heritage House Publishing, Inc. – a boutique electronic marketing and publishing company that “repurposes” written and spoken educational content for worldwide distribution.

He has trained over 8,300 teleseminar students since 2002 and claims that practically any entrepreneur can transform their annual income into a weekly income once they apply his principle-centered electronic marketing strategies.

 

Guest: Dame DC Cordova

Show Title:

Money & You® Success Principles

DC Cordova ListenDC Cordova is a pioneer of high-speed, experiential, entrepreneurial education. She is the CEO of the organization that presents the famous Money & You® Program and Excellerated Business Schools® for Entrepreneurs that has over 95,000 graduates from the Asia Pacific and North American regions delivered in English and Chinese. Her global organization has customers, partners, and graduates from over 65 countries.

Visualize and Affirm Your Desired Outcomes

Visualize and Affirm

Visualize and Affirm Your Desired Outcomes

By Jack Canfield, America’s Success Coach

You have within you an awesome power that most of us have never been taught to use. Elite athletes use it. The super rich use it. And peak performers in all fields are now starting to use it. That power is called visualization. The daily practice of visualizing your dreams as already complete can rapidly accelerate your achievement of those dreams. Visualization of your goals and desires accomplishes four very important things.

1. It activates your creative subconscious which will start generating creative ideas to achieve your goal.

2. It programs your brain to more readily perceive and recognize the resources you will need to achieve your dreams.

3. It activates the law of attraction, thereby drawing into your life the people, resources, and circumstances you will need to achieve your goals.

4. It builds your internal motivation to take the necessary actions to achieve your dreams.

Visualization is really quite simple. You sit in a comfortable position, close your eyes and imagine — in as vivid detail as you can — what you would be looking at if the dream you have were already realized. Imagine being inside of yourself, looking out through your eyes at the ideal result.

Mental Rehearsal
Athletes call this visualization process “mental rehearsal,” and they have been using it since the 1960s when we learned about it from the Russians. All you have to do is set aside a few minutes a day. The best times are when you first wake up, after meditation or prayer, and right before you go to bed. These are the times you are most relaxed. Go through the following three steps:

1. Imagine sitting in a movie theater, the lights dim, and then the movie starts. It is a movie of you doing perfectly whatever it is that you want to do better. See as much detail as you can create, including your clothing, the expression on your face, small body movements, the environment and any other people that might be around. Add in any sounds you would be hearing — traffic, music, other people talking, cheering. And finally, recreate in your body any feelings you think you would be experiencing as you engage in this activity.

2. Get out of your chair, walk up to the screen, open a door in the screen and enter into the movie. Now experience the whole thing again from inside of yourself, looking out through your eyes. This is called an “embodied image” rather than a “distant image.” It will deepen the impact of the experience. Again, see everything in vivid detail, hear the sounds you would hear, and feel the feelings you would feel.

3. Finally, walk back out of the screen that is still showing the picture of you performing perfectly, return to your seat in the theater, reach out and grab the screen and shrink it down to the size of a cracker. Then, bring this miniature screen up to your mouth, chew it up and swallow it. Imagine that each tiny piece — just like a hologram — contains the full picture of you performing well. Imagine all these little screens traveling down into your stomach and out through the bloodstream into every cell of your body. Then imagine that every cell of your body is lit up with a movie of you performing perfectly. It’s like one of those appliance store windows where 50 televisions are all tuned to the same channel.

When you have finished this process — it should take less than five minutes — you can open your eyes and go about your business. If you make this part of your daily routine, you will be amazed at how much improvement you will see in your life.

Create Goal Pictures
Another powerful technique is to create a photograph or picture of yourself with your goal, as if it were already completed. If one of your goals is to own a new car, take your camera down to your local auto dealer and have a picture taken of yourself sitting behind the wheel of your dream car. If your goal is to visit Paris, find a picture or poster of the Eiffel Tower and cut out a picture of yourself and place it into the picture. With today’s technology, you could probably make an even more convincing image using your computer.

Create a Visual Picture and an Affirmation for Each Goal
We recommend that you find or create a picture of every aspect of your dream life. Create a picture or a visual representation for every goal you have — financial, career, recreation, new skills and abilities, things you want to purchase, and so on. When we were writing the very first Chicken Soup for the Soul® book, we took a copy of the New York Times best seller list, scanned it into our computer, and using the same font as the newspaper, typed Chicken Soup for the Soul into the number one position in the “Paperback Advice, How-To and Miscellaneous” category. We printed several copies and hung them up around the office. Less than two years later, our book was the number one book in that category and stayed there for over a year!

Index Cards
We practice a similar discipline every day. We each have a list of about 30-40 goals we are currently working on. We write each goal on a 3×5 index card and keep those cards near our bed and take them with us when we travel. Each morning and each night we go through the stack of cards, one at a time, read the card, close our eyes, see the completion of that goal in its perfect desired state for about 15 seconds, open our eyes and repeat the process with the next card.

Use Affirmations to Support Your Visualization
An affirmation is a statement that evokes not only a picture, but the experience of already having what you want. Here’s an example of an affirmation:
I am happily vacationing 2 months out of the year in a tropical paradise,
and working just four days a week owning my own business.
Repeating an affirmation several times a day keeps you focused on your goal, strengthens your motivation, and programs your subconscious by sending an order to your crew to do whatever it takes to make that goal happen.

Expect Results
Through writing down your goals, using the power of visualization and repeating your affirmations, you can achieve amazing results. Visualization and affirmations allow you to change your beliefs, assumptions, and opinions about the most important person in your life — YOU! They allow you to harness the 18 billion brain cells in your brain and get them all working in a singular and purposeful direction.

Your subconscious will become engaged in a process that transforms you forever. The process is invisible and doesn’t take a long time. It just happens over time, as long as you put in the time to visualize and affirm, surround yourself with positive people, read uplifting books and listen to audio programs that flood your mind with positive, life-affirming messages.
Repeat your affirmations every morning and night for a month and they will become an automatic part of your thinking — they will become woven into the very fabric of your being.

© 2006 Jack Canfield
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Jack Canfield, America’s Success Coach, is the founder and co-creator of the billion-dollar book brand Chicken Soup for the Soul and the nation’s leading authority on Peak Performance. If you’re ready to jump-start your life, make more money, and have more fun and joy in all that you do, get your FREE success tips from Jack Canfield now at www.JackCanfield.com

Photo: by tapping curiouslee