We’re moving into a world where Social Enterprises and Social Entrepreneurs are populating the world of business more and more.

One of the shifts that’s happening is that we are moving away from the traditional way of doing business. Socially-responsible entrepreneurs like myself cannot be enticed by how much money we’re going to make in a business deal. We care more about it being in alignment with our purpose. Of course, we care about the bottom line, but you can’t get entrepreneurs like myself and other leaders to get very excited about working with you if you are just offering us money.

I get offered money to do all kinds of opportunities — and money is not the reason why I get interested in projects. Socially-conscious leaders like myself need there to be an alignment of purpose. We need to be very clear on how the results will be achieved, what the Rules of the Game are going to be, how we’re going to participate together, how we’re going to be working with each other, and how will it be in alignment with the highest purpose for everyone involved…

So be sure when you are approaching people to either invest with you or to work with you or to be part of a project that you’re creating, that you begin with the purpose. My purpose is to uplift humanity’s consciousness through socially-responsible businesses.

To that end, one of my missions is to transform educational systems around the world and eradicate poverty and hunger. Another is the Greening of the world.

So when you approach someone like me, a Social Entrepreneur, that you would like to work with, and they have something that you may be interested in – such as access to their network or their knowledge, or how they think, or for them to introduce you to people that you wish that you could work with and be able to participate in life with — then you have to do some research. You have to do some homework, you have to take a look and see if that person would be interested in doing your project and be part of your business that will add value to humanity. In other words, do your missions match?

So, the days of offering people money only, are over. Yes, there’s still a lot of people out there who are just about the bottom line – money, money, money – but then you have to consider what it would be like to work with a person like that. If the bottom line is all about money, then values and the way that people are treated, the way that businesses are run and the way that conflicts are resolved, will take a backseat. When we think we can buy people or solve all of our problems with money, just remember that money only solves one kind of problem: money problems.

Later, as you get more and more money, you have different kinds of problems, what I call “rich people problems”. So problems don’t go away with money, only money problems go away. You still have to handle many other challenges in life. I hope that makes it clear of why you can’t buy people like myself with money!